CREATIVE DIRECTOR
🔆 Trust The Beard is a grassroots organization with deep ties to Self-Development, Community Advocacy and at the bedrock of the organization, Financial Literacy. TTB’s pillars are Creation, Collaboration, and Contribution. Not Competition.
🧠 As Creative Director, I managed the branding, digital media presence, and community engagement of the organization, consulted individual members on their social media strategies, and designed training materials for team members and associates.
🛠️ Project Management, Branding, Social Media Marketing, Event Planning, Content Creation, Copywriting, Social Media Consulting, Web Design, Adobe Software (Photoshop, Premiere Pro, After Effects).
📍Chicago Headquarters
CONTENT CREATION
From day-to-day operations to reputable industry annual events, I documented and promoted Trust The Beard’s mission to make Financial Literacy more accessible to historically under-resourced communities. At the same time, this content allowed us to collaborate with other industry experts which increased our network nationwide and social media reach.
▪️ Event Coverage & Live Posting
▪️ Networking + Exposure
▪️ ‘Get To Know Me’ Social Media Content
▪️ Interview Series + Exposure
▪️ Podcast Interview Teaser
▪️ Collaboration + Networking + Exposure
▪️ Instagram Carrousel RECAP post
▪️ Event Photography + Behind The Scenes
▪️ Community Event Promo
▪️ Contribution + Networking + Exposure
▪️ Instagram Carrousel RECAP post
▪️ Exposure + Contribution + Community Building
PHOTOGRAPHY
Provided each member of Team Beard with uniquely individual brand-relevant headshots for their professional and social media use.
LIVE STREAMING
Produced and filmed a weekly online series called “Informando a la Comunidad”, which brought together TTB’s founder, Jesus Neri, and the president of Asociados de México, Anayasin Vazquez, to discuss questions surrounding immigration, financial literacy, and real estate.
Set in the neighborhood of Little Village, the series was conducted in Spanish, live streamed on Facebook, Instagram, and Youtube, and brought together people of all ages interested in learning how to establish strong roots in the US and build generational wealth for their families.
WEB DESIGN + COPYWRITING
Designed and set up the official Trust The Beard website, as well as provided the copyright material to showcase the impact and intentionality of TTB’s mission.
GRAPHIC DESIGN
Created promotional graphics, branded material, and community building program documents in both English and Spanish.
English and Spanish Program Announcement Graphics
Personalized Team Beard Business Cards
Hero’s Journey Workbook Part 1- Empowering Activity with the Boys Club of Cicero organization.